Music Superstar, Akon, to host AFRIMA 2017 in Lagos
Multi– grant winning African-American music star, Akon, has been disclosed as host of the fourth yearly All Africa Music Awards (AFRIMA) planned to hang on Sunday, November 12, 2017 at the Eko Convention Center of the Eko Hotels and Suites, Victoria Island, Lagos, Nigeria.
As indicated by an announcement by the African Union Commission and the International Committee of AFRIMA made accessible to the media on Tuesday, October 31, the Senegal-conceived whiz will deal with the occasion procedures of the live communicate grant demonstrate planned to air live on more than 80 TV channels and online stages over the world with help from the co-have, Ms. Sophy Aiida, a Cameroonian-French excitement telecaster.
With a reputation of exceptional accomplishment in the worldwide music industry that has conveyed huge acknowledgment to Africa’s innovative vitality and creativity, Akon, a multi-Grammy grant winning artist, lyricist, record maker and performing artist, has put his name in the Guinness Book of World Record as the main offering artiste for ace ringtones on the planet.
Positioned the fifth most effective superstar in Forbes’ Africa rundown of 40, Akon is additionally a businessperson and altruist who is energetic about the African mainland. He gives power to 15 African nations through his “Light Africa Project” and backings underprivileged African adolescents through his Konfidence Initiative. He runs music marks, Konvict Music and Kon Live Republic effectively.
Co-host Sophy Aiida is a prolific broadcaster who is known on radio as Cameroon’s biggest-girl-next-door. Sophy was born in Paris, movement to New York where she spent 15 years before returning to Cameroon to contribute to her homeland. The multilingual and multi-talented woman is regarded as one of Central Africa’s biggest show host. Sophy has also acted in rave African French-speaking movies and has also dropped a debut single. Sophy Aiida is the co-founder of the Nakande Project, an initiative that supports the emergence of great young women through its education, empowerment and mentorship programmes. She has hosted various annuals show and events in Africa.
Meanwhile, Africans on the continent and in the diaspora are in eager anticipation for the AFRIMA 2017 main awards ceremony and the AFRIMA Music Village scheduled to hold on Friday, November 10. The Music Village is an evening of non-stop open music festival of live performances from African stars and nominees, with an audience of 40,000 people. It will also be broadcast live and produced by a prominent experiential marketing/production agency in Africa, Backstage Pro.
The annual All Africa Music Awards in partnership with the African Union Commission, is a celebration of Africa by rewarding the creativity and originality of African artistes and songwriters with the resplendent 23.9 carat gold-plated AFRIMA trophy. The 2017 Main Awards Ceremony, in association with Lagos State of Nigeria, the Official Host City, will be a colourful, performance-packed event graced by music stars, industry legends, captains of industries, diplomats, government officials, music lovers across the continent. The event will be broadcast live across 84 countries in Africa.
Also lined up for the weekend of AFRIMA 2017 is Africa Music Business Roundtable in Association with TRACE with the theme, Digital Takeover: Shaping the Future of African Music (November 10). AMBR is a platform created by AFRIMA for engagement on music, money, media and evolving global business practices as they affect the creative industries in Africa.